More from this Author

Market Response Models

by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

Marketing Models and Econometric Research

by Leonard J. Parsons, Randall L. Schultz

Applications of Management Science Supplement

by Randall L. Schultz

Market Response Models

by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

Market Response Models: Econometric and Time Series Analysis

by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz